Beer has been around since the dawn of man. It’s not hard to see why it’s remained with us even as loincloths and living in caves fell out of fashion. As a social lubricant, it allows the shyer among us to break out of our shells. Ancient Persians believed the best way to make a decision was twice: once sober and once drunk. And, of course, many of us wouldn’t even be here if it weren’t for beer. Want to learn how to create the perfect logo for your brand? Get the free logo ebook! Enter your email to get the ebook, along with creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). Get the ebook! By completing this form, you agree to our Terms of Service and Privacy Policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Brewing beer is not only a noble profession, but a big business. A $250 billion business in the US alone. A lot of that comes from huge corporations like Anheuser-Busch and MillerCoors, but one in ten beers sold in America comes from a craft brewery. Craft beer is still a special database specialty item, but in the last decade or so, it stopped being unique. You no longer stand out on grocery store shelves (or at beer festivals) simply be being a craft beer. Since beer is so ubiquitous across cultures and time, how do you make yourself stand out? A cool logo! Your logo is what ties your brand together.

It goes on the case, the label of your can or bottle, your website, even your business cards. It’s especially important if you have different types of beer under the same brewery; you’ll want it to look the same in different places. But what kind of logo do you want? Let’s consider some options. Emblems & badges — Emblems (also called badges) are very common logo styles for beer bottles for a simple reason—they’re incredibly versatile. A nice badge looks great on the neck of a bottle and on the breast of a t-shirt. Because they’re generally curved on the edges, they don’t appear distorted when wrapped around a can or bottle. This is, of course, a more traditional way of identifying your brand. It’s a classy look, that identifies your craft beer as a premium product.