User intent Ultimately, your website must properly communicate your offers, products, services, mission, and brand to visitors and to Google. When Google understands what you present on your site and on each page, it can rank you well for relevant keywords, which are essentially what potential visitors type into the Google search bar. You should include relevant keywords on your website to help Google quickly understand your topic(s). Best SEO Companies But perhaps more importantly, you need to provide valuable information to visitors.

Google wants to help searchers find the facts they're looking for. So, if your website best answers the question(s) entered into the search engine, you'll spend more time on the site (because people are reading your fantastic content!) and you'll rank higher afterward. The quality of information is more important than the number of keywords. Also, your Real Estate Photo Editing keywords should accurately represent the information you provide. The good news? Websites can rank for multiple keywords! User experience Technically speaking, your website should also provide an enjoyable and easy-to-use experience for users. For example, your site should load quickly, images should be properly sized, and navigation should be clear and intuitive. Google will penalize websites that create a confusing online environment for users,  to find the answers they seek.