They say imitation is the best form of flattery. We say: if you can learn something vital from a campaign that succeeded before you, then you’ve used the previous example as a learning tool. It’s an easy way to jumpstart your creativity particularly when your job as a mobile marketer requires you to constantly be thinking outside of the box.

Fintech as an industry is relatively new however, so tracking and looking for examples of epic Fintech marketing campaigns is not as easy as looking for examples in the ecommerce or automotive industries.

Below, however, are clear standouts in this category.

Klarna: Buy Now Pay Later… with Tiny Cowboys
Klarna, a Swedish company founded in 2005 and which entered the US in 2015 is a buy now pay later (BNPL) service that allows shoppers to divide payments for large purchases into four smaller payments… or within 30 days after purchase. The company, which is both B2B and B2C, partners with retailers like H&M and Sephora to give consumers alternative payment methods.

In their TV ad for Super Bowl LV, they drove the point home by getting comedian Maya Rudolph to pay for some cowboy boots in 4 smaller payments.* The result is an unforgettable combination of surreal visuals and effective messaging.

Takeaways:

Use celebrity influencers. Yes, they’re expensive. But WhatsApp Mobile Number List often that’s because they have the expertise to effectively communicate your value proposition onscreen. Plus, you can’t ignore celebrity appeal when aiming at a very wide audience.
Be weird… if it fits. We’re not saying you need to be David Lynch* with your storytelling just for the sake of surreal imagery. But having something weird or unforgettable in your campaign can definitely catapult it from a mere marketing campaign into a possible viral marketing campaign. It certainly served well in Klarna’s case as it got them attention for their creative spot, making sure it was much talked about in the aftermath of the sporting event.
Coinbase: Showing Your App’s Benefits on Social
Coinbase is a secure platform that makes it easy to buy, sell, and store cryptocurrency — everything from Bitcoin to Ethereum and yes, Dogecoin. The company has always been up front about the simplicity and ease of use of their services. Although a large part of its challenge is educating its potential audience about crypto, then making the case for their technology.

So what better way to teach potential users than by illustrating its unique selling points via social media? Below is a simple example of an explainer video created for Instagram, where it shows off the benefits of the Coinbase service, enticing the user to explore it for themselves.

Takeaways:

Educate them. Is your Fintech service complex? Is it something that would scare away people who don’t “do math” for a living? Then talk about your service and how your app can help them wrap their heads around it. And use the campaigns to teach them the ropes.
Use social media fearlessly. Don’t be afraid to wade into the social media channels that your potential customers use! What better way to find new leads than to go where they already congregate?
Wealthsimple Tax: Making Taxes Easy… Even for Gorgons
Death and taxes are the only sure things in life supposedly. For a great majority of people however, there’s a third: confusion surrounding the preparation of taxes. This is precisely the problem that Wealthsimple Tax seeks to solve.

Wealthsimple is a Canada-based company that has been using slick content marketing tactics via their Wealthsimple Magazine* to turn potential customers toward their Fintech apps for cryptocurrency investing, stock trading, and even payments to friends: Wealthsimple Trade and Wealthsimple Invest.

Wealthsimple Tax* is promoted as a way for anyone Best Database Provider to file their taxes using secure online software that guarantees you get the biggest possible refund available. And it’s on a pay-what-you-want fee structure. According to the company, the average single-day tax filer takes about 80 minutes to prepare and submit their tax forms.

The ads they prepared for Super Bowl LV highlight this simplicity. In this series of 3 spots, various cinematic characters — Medusa, Frankenstein’s monster, and Noah building his ark — are each struggling with their tax forms until they gain clarity into their situation with some help from the Fintech service.

Takeaways:

Don’t be afraid to use humor! Sure, there’s nothing more serious than taxes and paying the government what it’s due. But that doesn’t mean your users aren’t struggling with some funny situations as this series of ads so aptly illustrates.
Communicate the unique selling proposition. While they certainly aren’t saying that all their customers are demigods or supervillains, what the brand did here was use a medium to tell a story about how the service is for everyone. Even snake-haired gorgons (assuming they pay taxes, of course).
goHenry: More Signups With a Long Landing Page?
goHenry is a prepaid credit card